Describe your products in three words.
Fun. Thoughtful. Indian.
How did you come up with the idea for this product?
From rummaging through aisles and aisles of toys for dearly loved sons, daughters, nephews and nieces 🙂 The more we interacted with parents, the more closely we felt their constant struggle to balance their careers, interests and family. In an overwhelmingly cluttered toys market, we found it astonishingly difficult to find toys that were innovative, thoughtful and truly designed for the Indian market. In the grand scheme of things, even 10 minutes doing something meaningful and engaging with children goes a long way in creating cherished memories for both. Towards this end, we have developed a diverse range of thoughtful toys and games designed to create everyday moments of togetherness for parents which complement their unique parenting style.
What makes your product special?
Each product is designed to create a thoroughly engaging & novel play experience for children while encouraging parents to spend some time with their children doing something enjoyable & memorable. We strive to ensure we don’t plate up anything ordinary or mundane and work with a variety of ethnic Indian materials & design concepts to create engaging yet meaningful interactions between parents and children.
What has been the best part of your experience?
Hearing parents gush about how they found our toys very thoughtfully made and how their kids had a complete blast playing with them has unequivocally been the best part of our experience 🙂
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